Small Businesses Drive Growth with Data-Driven Marketing

Small Businesses Drive Growth with Data-Driven Marketing
Email, customer service logs, billing and shipping – each of these systems contain important information about your customers. Your customers … In the following example, a regional retailer has identified three segments and the marketing strategy for …
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Microsoft employees — past and present — look back over the years
Hauser and her team, selling the sturdier operating system built by Short's group, relentlessly courted chief information officers, making clients out of the likes of media conglomerate Time Warner and big Wall Street broker Merrill Lynch. A company …
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Tighter rules aim to limit seafood poisoning from raw oysters
But the new strategy, which took effect May 1 and runs through Sept. 30, has sent ripples of … The infections cause days of nausea, vomiting, fever and diarrhea and can be dangerous for people with compromised immune systems. “The push for this …
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